UK product safety signal
compliance · high
Product safety, identification, and warning information should be reviewed.
Validate UK product-safety requirements per product.
catalog.safety_info_coverage: 0
Evidence page ↗
GBP pricing readiness
pricing · medium
GBP price visibility is assessed.
Offer GBP pricing to UK customers.
catalog.gbp_currency_coverage: 0
Evidence page ↗
UK VAT and import readiness
pricing · high
VAT obligations vary by goods location, consignment value, and seller status.
Validate UK VAT and import setup with an adviser.
Visible price coverage
pricing · high
Product prices are assessed for pre-purchase visibility.
Show prices clearly for all products.
catalog.price_coverage: 1
Evidence page ↗
The storefront should be protected with HTTPS.
Serve the storefront over HTTPS with valid TLS.
site.https: true
Evidence page ↗
Delivery information
logistics · high
Delivery options, costs, and timing should be clear.
Explain UK delivery timing and fees.
site.shipping_info_found: true
Evidence page ↗
Returns and cancellation information
logistics · high
Distance-sale cancellation and return terms should be accessible.
Publish an English returns and cancellation process.
site.return_policy_found: true
Evidence page ↗
Trader identity and contact
compliance · high
Business name, address, and contact details should be accessible.
Complete company and contact details.
site.trader_identity_found: true
Evidence page ↗
UK privacy information
compliance · high
Clear and accessible privacy information is expected.
Validate privacy information against UK GDPR.
site.privacy_policy_found: true
Evidence page ↗
Product title coverage
catalog · medium
Products are checked for clear, distinguishable titles.
Complete missing product titles.
catalog.title_coverage: 1
Evidence page ↗
Product description coverage
catalog · medium
Main product characteristics should be clear before purchase.
Add product characteristics to descriptions.
catalog.description_coverage: 1
Evidence page ↗
English-language content signal
localization · medium
Clear English content is expected for UK customers.
Provide products and policies in English.
site.english_language_signal: true
Evidence page ↗
Product image coverage
catalog · low
Products should be visually identifiable.
Add missing product images.
catalog.image_coverage: 1
Evidence page ↗