{ "schema_version": "analysis-report.v1", "analysis": { "id": "01kypgjz9ha6g836499tjaaxjc", "engine": "rules", "model": null, "crawl_run_id": "01kypgjz8wz39nd6fxhv573g6f", "generated_at": "2026-07-29T11:41:53+03:00" }, "market_results": [ { "market": "de", "status": "analyzed", "country_pack_version": "1.0.0", "checks": [ { "rule_key": "compliance.product_safety", "dimension": "compliance", "status": "fail", "severity": "high", "weight": 3, "title": { "tr": "Ürün güvenliği bilgi sinyali", "en": "Product safety information signal" }, "description": { "tr": "Online ürün tekliflerinde üretici/sorumlu kişi, ürün tanımlaması ve gerekli uyarılar incelenmelidir.", "en": "Online offers should be reviewed for manufacturer/responsible-person, product identification, and necessary warnings." }, "recommendation": { "tr": "GPSR kapsamını ürün bazında uzmanla doğrulayın ve gerekli güvenlik bilgilerini ekleyin.", "en": "Validate GPSR scope per product and add required safety information." }, "evidence_ids": [ "01kypgk4zg5j7bkgke405p5017" ], "evidence_value": 0, "confidence": 0.65, "source": "eu-gpsr", "market": "de" }, { "rule_key": "localization.german_signal", "dimension": "localization", "status": "fail", "severity": "medium", "weight": 3, "title": { "tr": "Almanca içerik sinyali", "en": "German-language content signal" }, "description": { "tr": "Almanya müşterileri için anlaşılır yerelleştirilmiş içerik aranır.", "en": "Localized, understandable content is expected for German customers." }, "recommendation": { "tr": "Ürün, teslimat ve iade içeriklerini Almanca sunun.", "en": "Provide product, delivery, and return content in German." }, "evidence_ids": [ "01kypgk4zjcxjd8gagg1tk7037" ], "evidence_value": false, "confidence": 0.7, "source": null, "market": "de" }, { "rule_key": "pricing.eur_currency", "dimension": "pricing", "status": "fail", "severity": "medium", "weight": 2, "title": { "tr": "EUR fiyatlandırma hazırlığı", "en": "EUR pricing readiness" }, "description": { "tr": "Almanya hedefi için EUR fiyat görünürlüğü değerlendirilir.", "en": "EUR price visibility is evaluated for Germany." }, "recommendation": { "tr": "Almanya ziyaretçilerine EUR fiyat seçeneği sunun.", "en": "Offer EUR pricing to German visitors." }, "evidence_ids": [ "01kypgk4z7senp1pb2n16ew6tb" ], "evidence_value": 0, "confidence": 0.95, "source": null, "market": "de" }, { "rule_key": "compliance.lucid", "dimension": "compliance", "status": "unknown", "severity": "high", "weight": 2, "title": { "tr": "LUCID ambalaj kaydı", "en": "LUCID packaging registration" }, "description": { "tr": "Almanya'da ambalajlı ürün dağıtan işletmeler için kayıt ve sisteme katılım yükümlülükleri doğabilir.", "en": "Packaging registration and system-participation obligations may apply when distributing packaged goods in Germany." }, "recommendation": { "tr": "LUCID kayıt ve sistem katılım durumunu uzmanla manuel doğrulayın.", "en": "Manually validate LUCID registration and system participation with an expert." }, "evidence_ids": [], "evidence_value": null, "confidence": 0, "source": "de-lucid", "market": "de" }, { "rule_key": "compliance.vat_oss", "dimension": "pricing", "status": "unknown", "severity": "high", "weight": 2, "title": { "tr": "KDV ve OSS hazırlığı", "en": "VAT and OSS readiness" }, "description": { "tr": "Sınır ötesi B2C satışlarda hedef ülke KDV'si ve uygun OSS/IOSS düzeni değerlendirilmelidir.", "en": "Destination VAT and the appropriate OSS/IOSS arrangement should be assessed for cross-border B2C sales." }, "recommendation": { "tr": "KDV, OSS/IOSS ve ithalat modelini mali müşavirle doğrulayın.", "en": "Validate VAT, OSS/IOSS, and import setup with a tax adviser." }, "evidence_ids": [], "evidence_value": null, "confidence": 0, "source": "eu-vat-oss", "market": "de" }, { "rule_key": "pricing.visible_prices", "dimension": "pricing", "status": "pass", "severity": "high", "weight": 3, "title": { "tr": "Görünür fiyat kapsamı", "en": "Visible price coverage" }, "description": { "tr": "Toplam fiyat ve ek ücretler satın alma öncesinde açık olmalıdır.", "en": "Total price and additional charges should be clear before purchase." }, "recommendation": { "tr": "Tüm ürünlerde fiyatı ve ek maliyetleri açıkça gösterin.", "en": "Show prices and additional costs clearly for every product." }, "evidence_ids": [ "01kypgk4z5gn9x7jvjvs6fszq9" ], "evidence_value": 1, "confidence": 0.95, "source": "eu-contract-info", "market": "de" }, { "rule_key": "logistics.shipping_info", "dimension": "logistics", "status": "pass", "severity": "high", "weight": 3, "title": { "tr": "Teslimat bilgisi", "en": "Delivery information" }, "description": { "tr": "Teslimat düzeni, kısıtları ve maliyetleri satıştan önce anlaşılır olmalıdır.", "en": "Delivery arrangements, restrictions, and costs should be clear before purchase." }, "recommendation": { "tr": "Almanya teslimat süresi, bölge ve ücretlerini açıklayın.", "en": "Explain German delivery times, regions, and fees." }, "evidence_ids": [ "01kypgk4zpvqn9jv25j7gkg5fj" ], "evidence_value": true, "confidence": 0.8, "source": "eu-contract-info", "market": "de" }, { "rule_key": "logistics.return_policy", "dimension": "logistics", "status": "pass", "severity": "high", "weight": 3, "title": { "tr": "İade ve cayma bilgisi", "en": "Returns and withdrawal information" }, "description": { "tr": "Mesafeli satışlarda 14 günlük cayma hakkı ve istisnaları açıkça anlatılmalıdır.", "en": "The 14-day withdrawal right and exceptions should be explained for distance sales." }, "recommendation": { "tr": "Almanca iade/cayma sayfası ve süreç bilgisi ekleyin.", "en": "Add a German returns/withdrawal page and process details." }, "evidence_ids": [ "01kypgk4zq2ytr4rczck206db8" ], "evidence_value": true, "confidence": 0.8, "source": "eu-returns", "market": "de" }, { "rule_key": "compliance.trader_identity", "dimension": "compliance", "status": "pass", "severity": "high", "weight": 3, "title": { "tr": "Satıcı kimliği ve iletişim", "en": "Trader identity and contact" }, "description": { "tr": "Satıcının kimliği, adresi ve iletişim bilgileri satış öncesinde erişilebilir olmalıdır.", "en": "Trader identity, address, and contact details should be accessible before purchase." }, "recommendation": { "tr": "Impressum/iletişim sayfasında şirket ve iletişim bilgilerini tamamlayın.", "en": "Complete company and contact details on the legal/contact page." }, "evidence_ids": [ "01kypgk4zsydecaawp1azwmfzw" ], "evidence_value": true, "confidence": 0.75, "source": "eu-contract-info", "market": "de" }, { "rule_key": "compliance.privacy", "dimension": "compliance", "status": "pass", "severity": "high", "weight": 2, "title": { "tr": "Gizlilik bilgilendirmesi", "en": "Privacy information" }, "description": { "tr": "Kişisel veri işleme hakkında erişilebilir bilgilendirme aranır.", "en": "Accessible information about personal-data processing is expected." }, "recommendation": { "tr": "Almanca gizlilik metni ve veri sahibi haklarını yayınlayın.", "en": "Publish German privacy information and data-subject rights." }, "evidence_ids": [ "01kypgk4zx4jrh96yd11c10bwj" ], "evidence_value": true, "confidence": 0.8, "source": "eu-gdpr", "market": "de" }, { "rule_key": "trust.https", "dimension": "trust", "status": "pass", "severity": "high", "weight": 2, "title": { "tr": "HTTPS kullanımı", "en": "HTTPS usage" }, "description": { "tr": "Mağaza bağlantısının HTTPS ile korunması beklenir.", "en": "The storefront connection should be protected with HTTPS." }, "recommendation": { "tr": "Tüm mağaza akışını geçerli TLS sertifikasıyla HTTPS üzerinden sunun.", "en": "Serve the full storefront over HTTPS with a valid TLS certificate." }, "evidence_ids": [ "01kypgk4zzgxzh0ksmyc6rt1vn" ], "evidence_value": true, "confidence": 1, "source": null, "market": "de" }, { "rule_key": "catalog.title_coverage", "dimension": "catalog", "status": "pass", "severity": "medium", "weight": 3, "title": { "tr": "Ürün başlıkları yeterli kapsamda", "en": "Product title coverage" }, "description": { "tr": "Ürünlerin açık ve ayırt edilebilir başlıklara sahip olması beklenir.", "en": "Products should have clear, distinguishable titles." }, "recommendation": { "tr": "Eksik ürün başlıklarını tamamlayın.", "en": "Complete missing product titles." }, "evidence_ids": [ "01kypgk4yzkym6z208gg9skvz6" ], "evidence_value": 1, "confidence": 0.98, "source": null, "market": "de" }, { "rule_key": "catalog.description_coverage", "dimension": "catalog", "status": "pass", "severity": "medium", "weight": 2, "title": { "tr": "Ürün açıklaması kapsamı", "en": "Product description coverage" }, "description": { "tr": "Satış öncesinde ürünün temel özelliklerinin anlaşılır sunulması gerekir.", "en": "Main product characteristics should be clear before purchase." }, "recommendation": { "tr": "Ürün özelliklerini ve kullanım bilgilerini açıklamalara ekleyin.", "en": "Add product characteristics and usage information." }, "evidence_ids": [ "01kypgk4z10dfsmcg8n4kfgffb" ], "evidence_value": 1, "confidence": 0.9, "source": "eu-contract-info", "market": "de" }, { "rule_key": "catalog.image_coverage", "dimension": "catalog", "status": "pass", "severity": "low", "weight": 2, "title": { "tr": "Ürün görseli kapsamı", "en": "Product image coverage" }, "description": { "tr": "Ürünlerin görsel olarak tanınabilir olması müşteri deneyimini güçlendirir.", "en": "Recognizable product imagery improves customer experience." }, "recommendation": { "tr": "Eksik ürün görsellerini tamamlayın.", "en": "Add missing product images." }, "evidence_ids": [ "01kypgk4z3mvvk5e1gnr3s0qm2" ], "evidence_value": 1, "confidence": 0.9, "source": null, "market": "de" } ], "sources": [ { "id": "eu-contract-info", "url": "https://europa.eu/youreurope/citizens/consumers/shopping/contract-information/index_en.htm", "jurisdiction": "EU", "checked_at": "2026-07-01" }, { "id": "eu-returns", "url": "https://europa.eu/youreurope/citizens/consumers/shopping/returns/index_en.htm", "jurisdiction": "EU", "checked_at": "2026-07-01" }, { "id": "eu-gpsr", "url": "https://eur-lex.europa.eu/eli/reg/2023/988/oj/eng", "jurisdiction": "EU", "checked_at": "2026-07-01" }, { "id": "eu-gdpr", "url": "https://eur-lex.europa.eu/eli/reg/2016/679/oj/eng", "jurisdiction": "EU", "checked_at": "2026-07-01" }, { "id": "eu-vat-oss", "url": "https://europa.eu/youreurope/business/taxation/vat/one-stop-shop/index_en.htm", "jurisdiction": "EU", "checked_at": "2026-07-01" }, { "id": "de-lucid", "url": "https://www.verpackungsregister.org/registrierung/alle-informationen-zur-registrierung", "jurisdiction": "DE", "checked_at": "2026-07-01" } ], "score": 71.5, "display_score": 71.5, "confidence": 81.43, "dimensions": { "catalog": { "label": { "tr": "Ürün ve katalog hazırlığı", "en": "Product and catalog readiness" }, "weight": 20, "score": 100, "assessed_checks": 3, "total_checks": 3 }, "localization": { "label": { "tr": "Lokalizasyon ve müşteri deneyimi", "en": "Localization and customer experience" }, "weight": 15, "score": 0, "assessed_checks": 1, "total_checks": 1 }, "pricing": { "label": { "tr": "Fiyatlandırma ve ödeme", "en": "Pricing and payment" }, "weight": 15, "score": 60, "assessed_checks": 2, "total_checks": 3 }, "logistics": { "label": { "tr": "Lojistik, teslimat ve iade", "en": "Logistics, delivery and returns" }, "weight": 20, "score": 100, "assessed_checks": 2, "total_checks": 2 }, "compliance": { "label": { "tr": "Hukuki ve ürün uyumu", "en": "Legal and product compliance" }, "weight": 20, "score": 62.5, "assessed_checks": 3, "total_checks": 4 }, "trust": { "label": { "tr": "Güven ve teknik keşfedilebilirlik", "en": "Trust and technical discoverability" }, "weight": 10, "score": 100, "assessed_checks": 1, "total_checks": 1 } } }, { "market": "gb", "status": "analyzed", "country_pack_version": "1.0.0", "checks": [ { "rule_key": "compliance.product_safety", "dimension": "compliance", "status": "fail", "severity": "high", "weight": 3, "title": { "tr": "UK ürün güvenliği sinyali", "en": "UK product safety signal" }, "description": { "tr": "Ürün güvenliği, tanımlama ve uyarı bilgileri incelenmelidir.", "en": "Product safety, identification, and warning information should be reviewed." }, "recommendation": { "tr": "Ürün bazında UK güvenlik gerekliliklerini uzmanla doğrulayın.", "en": "Validate UK product-safety requirements per product." }, "evidence_ids": [ "01kypgk4zg5j7bkgke405p5017" ], "evidence_value": 0, "confidence": 0.65, "source": "uk-product-safety", "market": "gb" }, { "rule_key": "pricing.gbp_currency", "dimension": "pricing", "status": "fail", "severity": "medium", "weight": 2, "title": { "tr": "GBP fiyatlandırma hazırlığı", "en": "GBP pricing readiness" }, "description": { "tr": "GBP fiyat görünürlüğü değerlendirilir.", "en": "GBP price visibility is assessed." }, "recommendation": { "tr": "Birleşik Krallık müşterilerine GBP fiyat sunun.", "en": "Offer GBP pricing to UK customers." }, "evidence_ids": [ "01kypgk4z982rf6wvshjq4z51w" ], "evidence_value": 0, "confidence": 0.95, "source": null, "market": "gb" }, { "rule_key": "compliance.vat", "dimension": "pricing", "status": "unknown", "severity": "high", "weight": 2, "title": { "tr": "UK KDV ve ithalat hazırlığı", "en": "UK VAT and import readiness" }, "description": { "tr": "Doğrudan satışta ürün konumu, gönderi değeri ve satıcı statüsüne göre KDV yükümlülükleri değişir.", "en": "VAT obligations vary by goods location, consignment value, and seller status." }, "recommendation": { "tr": "UK VAT ve ithalat modelini mali müşavirle doğrulayın.", "en": "Validate UK VAT and import setup with an adviser." }, "evidence_ids": [], "evidence_value": null, "confidence": 0, "source": "uk-vat", "market": "gb" }, { "rule_key": "pricing.visible_prices", "dimension": "pricing", "status": "pass", "severity": "high", "weight": 3, "title": { "tr": "Görünür fiyat kapsamı", "en": "Visible price coverage" }, "description": { "tr": "Ürün fiyatlarının satıştan önce görünür olması değerlendirilir.", "en": "Product prices are assessed for pre-purchase visibility." }, "recommendation": { "tr": "Tüm ürünlerde fiyatları açıkça gösterin.", "en": "Show prices clearly for all products." }, "evidence_ids": [ "01kypgk4z5gn9x7jvjvs6fszq9" ], "evidence_value": 1, "confidence": 0.95, "source": null, "market": "gb" }, { "rule_key": "trust.https", "dimension": "trust", "status": "pass", "severity": "high", "weight": 2, "title": { "tr": "HTTPS kullanımı", "en": "HTTPS usage" }, "description": { "tr": "Mağaza bağlantısının HTTPS ile korunması beklenir.", "en": "The storefront should be protected with HTTPS." }, "recommendation": { "tr": "Tüm mağaza akışını geçerli TLS ile HTTPS üzerinden sunun.", "en": "Serve the storefront over HTTPS with valid TLS." }, "evidence_ids": [ "01kypgk4zzgxzh0ksmyc6rt1vn" ], "evidence_value": true, "confidence": 1, "source": null, "market": "gb" }, { "rule_key": "logistics.shipping_info", "dimension": "logistics", "status": "pass", "severity": "high", "weight": 3, "title": { "tr": "Teslimat bilgisi", "en": "Delivery information" }, "description": { "tr": "Teslimat seçenekleri, maliyetleri ve süreleri açık olmalıdır.", "en": "Delivery options, costs, and timing should be clear." }, "recommendation": { "tr": "UK teslimat süresi ve ücretlerini açıklayın.", "en": "Explain UK delivery timing and fees." }, "evidence_ids": [ "01kypgk4zpvqn9jv25j7gkg5fj" ], "evidence_value": true, "confidence": 0.8, "source": "uk-online-selling", "market": "gb" }, { "rule_key": "logistics.return_policy", "dimension": "logistics", "status": "pass", "severity": "high", "weight": 3, "title": { "tr": "İade ve iptal bilgisi", "en": "Returns and cancellation information" }, "description": { "tr": "Mesafeli satış iptal ve iade koşulları erişilebilir olmalıdır.", "en": "Distance-sale cancellation and return terms should be accessible." }, "recommendation": { "tr": "İngilizce iade ve iptal sürecini yayınlayın.", "en": "Publish an English returns and cancellation process." }, "evidence_ids": [ "01kypgk4zq2ytr4rczck206db8" ], "evidence_value": true, "confidence": 0.8, "source": "uk-distance-selling", "market": "gb" }, { "rule_key": "compliance.trader_identity", "dimension": "compliance", "status": "pass", "severity": "high", "weight": 3, "title": { "tr": "Satıcı kimliği ve iletişim", "en": "Trader identity and contact" }, "description": { "tr": "İşletme adı, adres ve iletişim bilgileri erişilebilir olmalıdır.", "en": "Business name, address, and contact details should be accessible." }, "recommendation": { "tr": "Şirket ve iletişim bilgilerini tamamlayın.", "en": "Complete company and contact details." }, "evidence_ids": [ "01kypgk4zsydecaawp1azwmfzw" ], "evidence_value": true, "confidence": 0.75, "source": "uk-distance-selling", "market": "gb" }, { "rule_key": "compliance.privacy", "dimension": "compliance", "status": "pass", "severity": "high", "weight": 2, "title": { "tr": "UK gizlilik bilgilendirmesi", "en": "UK privacy information" }, "description": { "tr": "Kişisel veri kullanımına ilişkin açık ve erişilebilir bilgilendirme aranır.", "en": "Clear and accessible privacy information is expected." }, "recommendation": { "tr": "UK GDPR uyumlu gizlilik bilgilendirmesini doğrulayın.", "en": "Validate privacy information against UK GDPR." }, "evidence_ids": [ "01kypgk4zx4jrh96yd11c10bwj" ], "evidence_value": true, "confidence": 0.8, "source": "uk-privacy", "market": "gb" }, { "rule_key": "catalog.title_coverage", "dimension": "catalog", "status": "pass", "severity": "medium", "weight": 3, "title": { "tr": "Ürün başlığı kapsamı", "en": "Product title coverage" }, "description": { "tr": "Ürünlerin açık ve ayırt edilebilir başlıkları değerlendirilir.", "en": "Products are checked for clear, distinguishable titles." }, "recommendation": { "tr": "Eksik ürün başlıklarını tamamlayın.", "en": "Complete missing product titles." }, "evidence_ids": [ "01kypgk4yzkym6z208gg9skvz6" ], "evidence_value": 1, "confidence": 0.98, "source": null, "market": "gb" }, { "rule_key": "catalog.description_coverage", "dimension": "catalog", "status": "pass", "severity": "medium", "weight": 2, "title": { "tr": "Ürün açıklaması kapsamı", "en": "Product description coverage" }, "description": { "tr": "Ürünlerin temel özellikleri satıştan önce açık olmalıdır.", "en": "Main product characteristics should be clear before purchase." }, "recommendation": { "tr": "Ürün özelliklerini açıklamalara ekleyin.", "en": "Add product characteristics to descriptions." }, "evidence_ids": [ "01kypgk4z10dfsmcg8n4kfgffb" ], "evidence_value": 1, "confidence": 0.9, "source": "uk-distance-selling", "market": "gb" }, { "rule_key": "localization.english_signal", "dimension": "localization", "status": "pass", "severity": "medium", "weight": 3, "title": { "tr": "İngilizce içerik sinyali", "en": "English-language content signal" }, "description": { "tr": "Birleşik Krallık müşterileri için anlaşılır İngilizce içerik aranır.", "en": "Clear English content is expected for UK customers." }, "recommendation": { "tr": "Ürün ve politika içeriklerini İngilizce sunun.", "en": "Provide products and policies in English." }, "evidence_ids": [ "01kypgk4zm5f5bgdcqbwbapkps" ], "evidence_value": true, "confidence": 0.7, "source": null, "market": "gb" }, { "rule_key": "catalog.image_coverage", "dimension": "catalog", "status": "pass", "severity": "low", "weight": 2, "title": { "tr": "Ürün görseli kapsamı", "en": "Product image coverage" }, "description": { "tr": "Ürünlerin görsel olarak tanınabilir olması beklenir.", "en": "Products should be visually identifiable." }, "recommendation": { "tr": "Eksik ürün görsellerini tamamlayın.", "en": "Add missing product images." }, "evidence_ids": [ "01kypgk4z3mvvk5e1gnr3s0qm2" ], "evidence_value": 1, "confidence": 0.9, "source": null, "market": "gb" } ], "sources": [ { "id": "uk-distance-selling", "url": "https://www.gov.uk/online-and-distance-selling-for-businesses/distance-selling", "jurisdiction": "GB", "checked_at": "2026-07-02" }, { "id": "uk-online-selling", "url": "https://www.gov.uk/online-and-distance-selling-for-businesses/online-selling", "jurisdiction": "GB", "checked_at": "2026-07-02" }, { "id": "uk-product-safety", "url": "https://www.gov.uk/guidance/product-safety-advice-for-businesses", "jurisdiction": "GB", "checked_at": "2026-07-02" }, { "id": "uk-privacy", "url": "https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/individual-rights/right-to-be-informed/", "jurisdiction": "GB", "checked_at": "2026-07-02" }, { "id": "uk-vat", "url": "https://www.gov.uk/guidance/charging-vat-on-goods-sold-direct-to-customers-in-the-uk", "jurisdiction": "GB", "checked_at": "2026-07-02" } ], "score": 86.5, "display_score": 86.5, "confidence": 85.38, "dimensions": { "catalog": { "label": { "tr": "Ürün ve katalog hazırlığı", "en": "Product and catalog readiness" }, "weight": 20, "score": 100, "assessed_checks": 3, "total_checks": 3 }, "localization": { "label": { "tr": "Lokalizasyon ve müşteri deneyimi", "en": "Localization and customer experience" }, "weight": 15, "score": 100, "assessed_checks": 1, "total_checks": 1 }, "pricing": { "label": { "tr": "Fiyatlandırma ve ödeme", "en": "Pricing and payment" }, "weight": 15, "score": 60, "assessed_checks": 2, "total_checks": 3 }, "logistics": { "label": { "tr": "Lojistik, teslimat ve iade", "en": "Logistics, delivery and returns" }, "weight": 20, "score": 100, "assessed_checks": 2, "total_checks": 2 }, "compliance": { "label": { "tr": "Hukuki ve ürün uyumu", "en": "Legal and product compliance" }, "weight": 20, "score": 62.5, "assessed_checks": 3, "total_checks": 3 }, "trust": { "label": { "tr": "Güven ve teknik keşfedilebilirlik", "en": "Trust and technical discoverability" }, "weight": 10, "score": 100, "assessed_checks": 1, "total_checks": 1 } } }, { "market": "us", "status": "analyzed", "country_pack_version": "1.0.0", "checks": [ { "rule_key": "compliance.product_safety", "dimension": "compliance", "status": "fail", "severity": "high", "weight": 3, "title": { "tr": "CPSC ürün güvenliği sinyali", "en": "CPSC product safety signal" }, "description": { "tr": "Ürün bazında güvenlik, sertifika ve geri çağırma gereklilikleri incelenmelidir.", "en": "Product safety, certification, and recall duties should be reviewed per product." }, "recommendation": { "tr": "CPSC kapsamını ve gerekli sertifikaları ürün bazında doğrulayın.", "en": "Validate CPSC scope and required certificates per product." }, "evidence_ids": [ "01kypgk4zg5j7bkgke405p5017" ], "evidence_value": 0, "confidence": 0.65, "source": "us-cpsc", "market": "us" }, { "rule_key": "pricing.usd_currency", "dimension": "pricing", "status": "fail", "severity": "medium", "weight": 2, "title": { "tr": "USD fiyatlandırma hazırlığı", "en": "USD pricing readiness" }, "description": { "tr": "USD fiyat görünürlüğü değerlendirilir.", "en": "USD price visibility is assessed." }, "recommendation": { "tr": "ABD müşterilerine USD fiyat sunun.", "en": "Offer USD pricing to US customers." }, "evidence_ids": [ "01kypgk4zbr9rhds2f0fwwnhs9" ], "evidence_value": 0, "confidence": 0.95, "source": null, "market": "us" }, { "rule_key": "compliance.origin_marking", "dimension": "compliance", "status": "unknown", "severity": "high", "weight": 2, "title": { "tr": "Menşe işaretleme ve ithalat", "en": "Country-of-origin marking and import" }, "description": { "tr": "İthal ürünlerde menşe işaretleme ve gümrük sınıflandırması manuel doğrulanmalıdır.", "en": "Country-of-origin marking and customs classification require manual validation." }, "recommendation": { "tr": "Menşe, HTS sınıflandırması ve ithalatçı sorumluluklarını gümrük uzmanıyla doğrulayın.", "en": "Validate origin, HTS classification, and importer duties with a customs expert." }, "evidence_ids": [], "evidence_value": null, "confidence": 0, "source": "us-cbp-origin", "market": "us" }, { "rule_key": "compliance.state_sales_tax", "dimension": "pricing", "status": "unknown", "severity": "high", "weight": 2, "title": { "tr": "Eyalet satış vergisi", "en": "State sales tax" }, "description": { "tr": "Ekonomik bağ ve satış vergisi yükümlülükleri eyalete göre değişir.", "en": "Economic nexus and sales-tax duties vary by state." }, "recommendation": { "tr": "Hedef eyaletler için nexus ve satış vergisini mali müşavirle doğrulayın.", "en": "Validate nexus and sales tax for target states with an adviser." }, "evidence_ids": [], "evidence_value": null, "confidence": 0, "source": null, "market": "us" }, { "rule_key": "pricing.visible_prices", "dimension": "pricing", "status": "pass", "severity": "high", "weight": 3, "title": { "tr": "Görünür fiyat kapsamı", "en": "Visible price coverage" }, "description": { "tr": "Ürün fiyatlarının satıştan önce görünür olması değerlendirilir.", "en": "Product prices are assessed for pre-purchase visibility." }, "recommendation": { "tr": "Tüm ürünlerde fiyatları açıkça gösterin.", "en": "Show prices clearly for all products." }, "evidence_ids": [ "01kypgk4z5gn9x7jvjvs6fszq9" ], "evidence_value": 1, "confidence": 0.95, "source": null, "market": "us" }, { "rule_key": "trust.https", "dimension": "trust", "status": "pass", "severity": "high", "weight": 2, "title": { "tr": "HTTPS kullanımı", "en": "HTTPS usage" }, "description": { "tr": "Mağaza bağlantısının HTTPS ile korunması beklenir.", "en": "The storefront should be protected with HTTPS." }, "recommendation": { "tr": "Tüm mağaza akışını geçerli TLS ile HTTPS üzerinden sunun.", "en": "Serve the storefront over HTTPS with valid TLS." }, "evidence_ids": [ "01kypgk4zzgxzh0ksmyc6rt1vn" ], "evidence_value": true, "confidence": 1, "source": null, "market": "us" }, { "rule_key": "logistics.shipping_info", "dimension": "logistics", "status": "pass", "severity": "high", "weight": 3, "title": { "tr": "Gönderim taahhüdü", "en": "Shipping representation" }, "description": { "tr": "Belirtilen gönderim süresi için makul dayanak ve gecikmede iptal/iade süreci gerekir.", "en": "Shipping claims need a reasonable basis and delay cancellation/refund handling." }, "recommendation": { "tr": "ABD gönderim sürelerini ve gecikme/iade sürecini açıklayın.", "en": "Explain US shipping timing and delay/refund handling." }, "evidence_ids": [ "01kypgk4zpvqn9jv25j7gkg5fj" ], "evidence_value": true, "confidence": 0.8, "source": "us-ftc-shipping", "market": "us" }, { "rule_key": "compliance.privacy_security", "dimension": "compliance", "status": "pass", "severity": "high", "weight": 2, "title": { "tr": "Gizlilik ve veri güvenliği", "en": "Privacy and data security" }, "description": { "tr": "Veri uygulamalarının açıklanması ve makul güvenlik önlemleri değerlendirilmelidir.", "en": "Data practices and reasonable security safeguards should be reviewed." }, "recommendation": { "tr": "Gizlilik bildirimini ve eyalet bazlı veri yükümlülüklerini uzmanla doğrulayın.", "en": "Validate the privacy notice and state-specific data duties." }, "evidence_ids": [ "01kypgk4zx4jrh96yd11c10bwj" ], "evidence_value": true, "confidence": 0.8, "source": "us-ftc-data", "market": "us" }, { "rule_key": "catalog.title_coverage", "dimension": "catalog", "status": "pass", "severity": "medium", "weight": 3, "title": { "tr": "Ürün başlığı kapsamı", "en": "Product title coverage" }, "description": { "tr": "Ürünlerin açık ve ayırt edilebilir başlıkları değerlendirilir.", "en": "Products are checked for clear, distinguishable titles." }, "recommendation": { "tr": "Eksik ürün başlıklarını tamamlayın.", "en": "Complete missing product titles." }, "evidence_ids": [ "01kypgk4yzkym6z208gg9skvz6" ], "evidence_value": 1, "confidence": 0.98, "source": null, "market": "us" }, { "rule_key": "catalog.description_coverage", "dimension": "catalog", "status": "pass", "severity": "medium", "weight": 2, "title": { "tr": "Ürün açıklaması kapsamı", "en": "Product description coverage" }, "description": { "tr": "Ürün iddialarının doğru, yanıltıcı olmayan ve kanıta dayalı olması gerekir.", "en": "Product claims should be truthful, non-deceptive, and evidence-based." }, "recommendation": { "tr": "Ürün özellikleri ve iddiaları için doğrulanabilir açıklamalar ekleyin.", "en": "Add verifiable descriptions for product features and claims." }, "evidence_ids": [ "01kypgk4z10dfsmcg8n4kfgffb" ], "evidence_value": 1, "confidence": 0.9, "source": "us-ftc-advertising", "market": "us" }, { "rule_key": "localization.english_signal", "dimension": "localization", "status": "pass", "severity": "medium", "weight": 3, "title": { "tr": "İngilizce içerik sinyali", "en": "English-language content signal" }, "description": { "tr": "ABD müşterileri için anlaşılır İngilizce içerik aranır.", "en": "Clear English content is expected for US customers." }, "recommendation": { "tr": "Ürün ve politika içeriklerini İngilizce sunun.", "en": "Provide products and policies in English." }, "evidence_ids": [ "01kypgk4zm5f5bgdcqbwbapkps" ], "evidence_value": true, "confidence": 0.7, "source": null, "market": "us" }, { "rule_key": "logistics.return_policy", "dimension": "logistics", "status": "pass", "severity": "medium", "weight": 2, "title": { "tr": "İade politikasının görünürlüğü", "en": "Return policy visibility" }, "description": { "tr": "Sunulan iade koşullarının açık ve yanıltıcı olmaması değerlendirilir.", "en": "Published return terms are assessed for clarity and non-deception." }, "recommendation": { "tr": "Eyalet bazlı gereklilikleri de gözeten açık bir iade politikası yayınlayın.", "en": "Publish a clear return policy and review state requirements." }, "evidence_ids": [ "01kypgk4zq2ytr4rczck206db8" ], "evidence_value": true, "confidence": 0.8, "source": "us-ftc-advertising", "market": "us" }, { "rule_key": "compliance.trader_identity", "dimension": "compliance", "status": "pass", "severity": "medium", "weight": 2, "title": { "tr": "Satıcı kimliği ve iletişim", "en": "Seller identity and contact" }, "description": { "tr": "Müşteri desteği için satıcı ve iletişim bilgilerinin erişilebilirliği değerlendirilir.", "en": "Seller and contact details are assessed for customer support accessibility." }, "recommendation": { "tr": "Şirket ve müşteri hizmetleri iletişim bilgilerini yayınlayın.", "en": "Publish company and customer-service contact details." }, "evidence_ids": [ "01kypgk4zsydecaawp1azwmfzw" ], "evidence_value": true, "confidence": 0.75, "source": null, "market": "us" }, { "rule_key": "catalog.image_coverage", "dimension": "catalog", "status": "pass", "severity": "low", "weight": 2, "title": { "tr": "Ürün görseli kapsamı", "en": "Product image coverage" }, "description": { "tr": "Ürünlerin görsel olarak tanınabilir olması beklenir.", "en": "Products should be visually identifiable." }, "recommendation": { "tr": "Eksik ürün görsellerini tamamlayın.", "en": "Add missing product images." }, "evidence_ids": [ "01kypgk4z3mvvk5e1gnr3s0qm2" ], "evidence_value": 1, "confidence": 0.9, "source": null, "market": "us" } ], "sources": [ { "id": "us-ftc-advertising", "url": "https://www.ftc.gov/business-guidance/advertising-marketing/advertising-marketing-basics", "jurisdiction": "US", "checked_at": "2026-07-02" }, { "id": "us-ftc-shipping", "url": "https://www.ftc.gov/business-guidance/resources/business-guide-ftcs-mail-internet-or-telephone-order-merchandise-rule", "jurisdiction": "US", "checked_at": "2026-07-02" }, { "id": "us-cpsc", "url": "https://www.cpsc.gov/Business--Manufacturing/Online-Sellers-Safety-Guide", "jurisdiction": "US", "checked_at": "2026-07-02" }, { "id": "us-ftc-data", "url": "https://www.ftc.gov/business-guidance/privacy-security/data-security", "jurisdiction": "US", "checked_at": "2026-07-02" }, { "id": "us-cbp-origin", "url": "https://www.cbp.gov/sites/default/files/documents/Importing%20into%20the%20U.S.pdf", "jurisdiction": "US", "checked_at": "2026-07-02" } ], "score": 85.43, "display_score": 85.43, "confidence": 81.43, "dimensions": { "catalog": { "label": { "tr": "Ürün ve katalog hazırlığı", "en": "Product and catalog readiness" }, "weight": 20, "score": 100, "assessed_checks": 3, "total_checks": 3 }, "localization": { "label": { "tr": "Lokalizasyon ve müşteri deneyimi", "en": "Localization and customer experience" }, "weight": 15, "score": 100, "assessed_checks": 1, "total_checks": 1 }, "pricing": { "label": { "tr": "Fiyatlandırma ve ödeme", "en": "Pricing and payment" }, "weight": 15, "score": 60, "assessed_checks": 2, "total_checks": 3 }, "logistics": { "label": { "tr": "Lojistik, teslimat ve iade", "en": "Logistics, delivery and returns" }, "weight": 20, "score": 100, "assessed_checks": 2, "total_checks": 2 }, "compliance": { "label": { "tr": "Hukuki ve ürün uyumu", "en": "Legal and product compliance" }, "weight": 20, "score": 57.14, "assessed_checks": 3, "total_checks": 4 }, "trust": { "label": { "tr": "Güven ve teknik keşfedilebilirlik", "en": "Trust and technical discoverability" }, "weight": 10, "score": 100, "assessed_checks": 1, "total_checks": 1 } } } ], "overall": { "score": 81.14, "display_score": 81.14, "confidence": 82.75, "dimensions": { "catalog": { "label": { "tr": "Ürün ve katalog hazırlığı", "en": "Product and catalog readiness" }, "weight": 20, "score": 100, "assessed_checks": 3, "total_checks": 3 }, "localization": { "label": { "tr": "Lokalizasyon ve müşteri deneyimi", "en": "Localization and customer experience" }, "weight": 15, "score": 66.67, "assessed_checks": 1, "total_checks": 1 }, "pricing": { "label": { "tr": "Fiyatlandırma ve ödeme", "en": "Pricing and payment" }, "weight": 15, "score": 60, "assessed_checks": 2, "total_checks": 3 }, "logistics": { "label": { "tr": "Lojistik, teslimat ve iade", "en": "Logistics, delivery and returns" }, "weight": 20, "score": 100, "assessed_checks": 2, "total_checks": 2 }, "compliance": { "label": { "tr": "Hukuki ve ürün uyumu", "en": "Legal and product compliance" }, "weight": 20, "score": 60.71, "assessed_checks": 3, "total_checks": 4 }, "trust": { "label": { "tr": "Güven ve teknik keşfedilebilirlik", "en": "Trust and technical discoverability" }, "weight": 10, "score": 100, "assessed_checks": 1, "total_checks": 1 } } }, "action_plan": { "30_days": [ { "rule_key": "compliance.product_safety", "status": "fail", "title": { "tr": "Ürün güvenliği bilgi sinyali", "en": "Product safety information signal" }, "recommendation": { "tr": "GPSR kapsamını ürün bazında uzmanla doğrulayın ve gerekli güvenlik bilgilerini ekleyin.", "en": "Validate GPSR scope per product and add required safety information." } }, { "rule_key": "compliance.lucid", "status": "unknown", "title": { "tr": "LUCID ambalaj kaydı", "en": "LUCID packaging registration" }, "recommendation": { "tr": "LUCID kayıt ve sistem katılım durumunu uzmanla manuel doğrulayın.", "en": "Manually validate LUCID registration and system participation with an expert." } }, { "rule_key": "compliance.vat_oss", "status": "unknown", "title": { "tr": "KDV ve OSS hazırlığı", "en": "VAT and OSS readiness" }, "recommendation": { "tr": "KDV, OSS/IOSS ve ithalat modelini mali müşavirle doğrulayın.", "en": "Validate VAT, OSS/IOSS, and import setup with a tax adviser." } }, { "rule_key": "compliance.product_safety", "status": "fail", "title": { "tr": "UK ürün güvenliği sinyali", "en": "UK product safety signal" }, "recommendation": { "tr": "Ürün bazında UK güvenlik gerekliliklerini uzmanla doğrulayın.", "en": "Validate UK product-safety requirements per product." } }, { "rule_key": "compliance.vat", "status": "unknown", "title": { "tr": "UK KDV ve ithalat hazırlığı", "en": "UK VAT and import readiness" }, "recommendation": { "tr": "UK VAT ve ithalat modelini mali müşavirle doğrulayın.", "en": "Validate UK VAT and import setup with an adviser." } }, { "rule_key": "compliance.product_safety", "status": "fail", "title": { "tr": "CPSC ürün güvenliği sinyali", "en": "CPSC product safety signal" }, "recommendation": { "tr": "CPSC kapsamını ve gerekli sertifikaları ürün bazında doğrulayın.", "en": "Validate CPSC scope and required certificates per product." } }, { "rule_key": "compliance.origin_marking", "status": "unknown", "title": { "tr": "Menşe işaretleme ve ithalat", "en": "Country-of-origin marking and import" }, "recommendation": { "tr": "Menşe, HTS sınıflandırması ve ithalatçı sorumluluklarını gümrük uzmanıyla doğrulayın.", "en": "Validate origin, HTS classification, and importer duties with a customs expert." } }, { "rule_key": "compliance.state_sales_tax", "status": "unknown", "title": { "tr": "Eyalet satış vergisi", "en": "State sales tax" }, "recommendation": { "tr": "Hedef eyaletler için nexus ve satış vergisini mali müşavirle doğrulayın.", "en": "Validate nexus and sales tax for target states with an adviser." } } ], "60_days": [ { "rule_key": "localization.german_signal", "status": "fail", "title": { "tr": "Almanca içerik sinyali", "en": "German-language content signal" }, "recommendation": { "tr": "Ürün, teslimat ve iade içeriklerini Almanca sunun.", "en": "Provide product, delivery, and return content in German." } }, { "rule_key": "pricing.eur_currency", "status": "fail", "title": { "tr": "EUR fiyatlandırma hazırlığı", "en": "EUR pricing readiness" }, "recommendation": { "tr": "Almanya ziyaretçilerine EUR fiyat seçeneği sunun.", "en": "Offer EUR pricing to German visitors." } }, { "rule_key": "pricing.gbp_currency", "status": "fail", "title": { "tr": "GBP fiyatlandırma hazırlığı", "en": "GBP pricing readiness" }, "recommendation": { "tr": "Birleşik Krallık müşterilerine GBP fiyat sunun.", "en": "Offer GBP pricing to UK customers." } }, { "rule_key": "pricing.usd_currency", "status": "fail", "title": { "tr": "USD fiyatlandırma hazırlığı", "en": "USD pricing readiness" }, "recommendation": { "tr": "ABD müşterilerine USD fiyat sunun.", "en": "Offer USD pricing to US customers." } } ], "90_days": [] }, "disclaimer": { "tr": "Bu rapor otomatik bir ön değerlendirmedir; hukuki, vergisel veya gümrük danışmanlığı değildir. Ülke paketi uzman doğrulamasına tabidir. Bu rapor otomatik ön değerlendirmedir; hukuki, vergisel veya gümrük danışmanlığı değildir. UK paketi uzman doğrulamasına tabidir. Bu rapor otomatik ön değerlendirmedir; federal ve eyalet hukukuna ilişkin danışmanlık değildir. ABD paketi uzman doğrulamasına tabidir.", "en": "This report is an automated preliminary assessment, not legal, tax, or customs advice. The country pack requires expert validation. This is an automated preliminary assessment, not legal, tax, or customs advice. The UK pack requires expert validation. This is an automated preliminary assessment, not federal or state legal or tax advice. The US pack requires expert validation." }, "market_research": { "status": "completed", "provider": "serpapi", "channels": { "de": { "amazon": { "status": "completed", "queries": 1, "issue_queries": 0, "failed_queries": 0, "results": 10, "total_results": 120, "average_price": 16.26, "average_rating": 4.39, "sample_items": [ { "position": 1, "title": "Herren Jjebasic Sweat Crew Neck Noos Sweatshirt", "link": "https://www.amazon.de/JACK-JONES-Herren-Jjebasic-Sweatshirt/dp/B08KXZZ22V/", "source": "Amazon", "price": 12.99, "price_text": "12,99 €", "rating": 4.5, "reviews": 6833, "delivery": "GRATIS Lieferung Sa., 1. Aug. für qualifizierte Erstbestellung · Oder schnellste Lieferung Morgen, 30. 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