{
    "schema_version": "analysis-report.v1",
    "analysis": {
        "id": "01kypgaf5nsjv1ahsc2ffmvd45",
        "engine": "rules",
        "model": null,
        "crawl_run_id": "01kypgaf5mrzjgkafv420d1kva",
        "generated_at": "2026-07-29T11:37:12+03:00"
    },
    "market_results": [
        {
            "market": "de",
            "status": "analyzed",
            "country_pack_version": "1.0.0",
            "checks": [
                {
                    "rule_key": "compliance.product_safety",
                    "dimension": "compliance",
                    "status": "fail",
                    "severity": "high",
                    "weight": 3,
                    "title": {
                        "tr": "Ürün güvenliği bilgi sinyali",
                        "en": "Product safety information signal"
                    },
                    "description": {
                        "tr": "Online ürün tekliflerinde üretici/sorumlu kişi, ürün tanımlaması ve gerekli uyarılar incelenmelidir.",
                        "en": "Online offers should be reviewed for manufacturer/responsible-person, product identification, and necessary warnings."
                    },
                    "recommendation": {
                        "tr": "GPSR kapsamını ürün bazında uzmanla doğrulayın ve gerekli güvenlik bilgilerini ekleyin.",
                        "en": "Validate GPSR scope per product and add required safety information."
                    },
                    "evidence_ids": [
                        "01kypgaj14artf25ncybj30kx1"
                    ],
                    "evidence_value": 0,
                    "confidence": 0.65,
                    "source": "eu-gpsr",
                    "market": "de"
                },
                {
                    "rule_key": "localization.german_signal",
                    "dimension": "localization",
                    "status": "fail",
                    "severity": "medium",
                    "weight": 3,
                    "title": {
                        "tr": "Almanca içerik sinyali",
                        "en": "German-language content signal"
                    },
                    "description": {
                        "tr": "Almanya müşterileri için anlaşılır yerelleştirilmiş içerik aranır.",
                        "en": "Localized, understandable content is expected for German customers."
                    },
                    "recommendation": {
                        "tr": "Ürün, teslimat ve iade içeriklerini Almanca sunun.",
                        "en": "Provide product, delivery, and return content in German."
                    },
                    "evidence_ids": [
                        "01kypgaj16r5a0frzq6zw459r2"
                    ],
                    "evidence_value": false,
                    "confidence": 0.7,
                    "source": null,
                    "market": "de"
                },
                {
                    "rule_key": "pricing.eur_currency",
                    "dimension": "pricing",
                    "status": "fail",
                    "severity": "medium",
                    "weight": 2,
                    "title": {
                        "tr": "EUR fiyatlandırma hazırlığı",
                        "en": "EUR pricing readiness"
                    },
                    "description": {
                        "tr": "Almanya hedefi için EUR fiyat görünürlüğü değerlendirilir.",
                        "en": "EUR price visibility is evaluated for Germany."
                    },
                    "recommendation": {
                        "tr": "Almanya ziyaretçilerine EUR fiyat seçeneği sunun.",
                        "en": "Offer EUR pricing to German visitors."
                    },
                    "evidence_ids": [
                        "01kypgaj0v0y39q99j97tdjmkw"
                    ],
                    "evidence_value": 0,
                    "confidence": 0.95,
                    "source": null,
                    "market": "de"
                },
                {
                    "rule_key": "compliance.lucid",
                    "dimension": "compliance",
                    "status": "unknown",
                    "severity": "high",
                    "weight": 2,
                    "title": {
                        "tr": "LUCID ambalaj kaydı",
                        "en": "LUCID packaging registration"
                    },
                    "description": {
                        "tr": "Almanya'da ambalajlı ürün dağıtan işletmeler için kayıt ve sisteme katılım yükümlülükleri doğabilir.",
                        "en": "Packaging registration and system-participation obligations may apply when distributing packaged goods in Germany."
                    },
                    "recommendation": {
                        "tr": "LUCID kayıt ve sistem katılım durumunu uzmanla manuel doğrulayın.",
                        "en": "Manually validate LUCID registration and system participation with an expert."
                    },
                    "evidence_ids": [],
                    "evidence_value": null,
                    "confidence": 0,
                    "source": "de-lucid",
                    "market": "de"
                },
                {
                    "rule_key": "compliance.vat_oss",
                    "dimension": "pricing",
                    "status": "unknown",
                    "severity": "high",
                    "weight": 2,
                    "title": {
                        "tr": "KDV ve OSS hazırlığı",
                        "en": "VAT and OSS readiness"
                    },
                    "description": {
                        "tr": "Sınır ötesi B2C satışlarda hedef ülke KDV'si ve uygun OSS/IOSS düzeni değerlendirilmelidir.",
                        "en": "Destination VAT and the appropriate OSS/IOSS arrangement should be assessed for cross-border B2C sales."
                    },
                    "recommendation": {
                        "tr": "KDV, OSS/IOSS ve ithalat modelini mali müşavirle doğrulayın.",
                        "en": "Validate VAT, OSS/IOSS, and import setup with a tax adviser."
                    },
                    "evidence_ids": [],
                    "evidence_value": null,
                    "confidence": 0,
                    "source": "eu-vat-oss",
                    "market": "de"
                },
                {
                    "rule_key": "pricing.visible_prices",
                    "dimension": "pricing",
                    "status": "pass",
                    "severity": "high",
                    "weight": 3,
                    "title": {
                        "tr": "Görünür fiyat kapsamı",
                        "en": "Visible price coverage"
                    },
                    "description": {
                        "tr": "Toplam fiyat ve ek ücretler satın alma öncesinde açık olmalıdır.",
                        "en": "Total price and additional charges should be clear before purchase."
                    },
                    "recommendation": {
                        "tr": "Tüm ürünlerde fiyatı ve ek maliyetleri açıkça gösterin.",
                        "en": "Show prices and additional costs clearly for every product."
                    },
                    "evidence_ids": [
                        "01kypgaj0r6ybvezadq210n0ab"
                    ],
                    "evidence_value": 1,
                    "confidence": 0.95,
                    "source": "eu-contract-info",
                    "market": "de"
                },
                {
                    "rule_key": "logistics.shipping_info",
                    "dimension": "logistics",
                    "status": "pass",
                    "severity": "high",
                    "weight": 3,
                    "title": {
                        "tr": "Teslimat bilgisi",
                        "en": "Delivery information"
                    },
                    "description": {
                        "tr": "Teslimat düzeni, kısıtları ve maliyetleri satıştan önce anlaşılır olmalıdır.",
                        "en": "Delivery arrangements, restrictions, and costs should be clear before purchase."
                    },
                    "recommendation": {
                        "tr": "Almanya teslimat süresi, bölge ve ücretlerini açıklayın.",
                        "en": "Explain German delivery times, regions, and fees."
                    },
                    "evidence_ids": [
                        "01kypgaj1ayd90kxywa5pt89sg"
                    ],
                    "evidence_value": true,
                    "confidence": 0.8,
                    "source": "eu-contract-info",
                    "market": "de"
                },
                {
                    "rule_key": "logistics.return_policy",
                    "dimension": "logistics",
                    "status": "pass",
                    "severity": "high",
                    "weight": 3,
                    "title": {
                        "tr": "İade ve cayma bilgisi",
                        "en": "Returns and withdrawal information"
                    },
                    "description": {
                        "tr": "Mesafeli satışlarda 14 günlük cayma hakkı ve istisnaları açıkça anlatılmalıdır.",
                        "en": "The 14-day withdrawal right and exceptions should be explained for distance sales."
                    },
                    "recommendation": {
                        "tr": "Almanca iade/cayma sayfası ve süreç bilgisi ekleyin.",
                        "en": "Add a German returns/withdrawal page and process details."
                    },
                    "evidence_ids": [
                        "01kypgaj1ce352xgcf0rqjgd04"
                    ],
                    "evidence_value": true,
                    "confidence": 0.8,
                    "source": "eu-returns",
                    "market": "de"
                },
                {
                    "rule_key": "compliance.trader_identity",
                    "dimension": "compliance",
                    "status": "pass",
                    "severity": "high",
                    "weight": 3,
                    "title": {
                        "tr": "Satıcı kimliği ve iletişim",
                        "en": "Trader identity and contact"
                    },
                    "description": {
                        "tr": "Satıcının kimliği, adresi ve iletişim bilgileri satış öncesinde erişilebilir olmalıdır.",
                        "en": "Trader identity, address, and contact details should be accessible before purchase."
                    },
                    "recommendation": {
                        "tr": "Impressum/iletişim sayfasında şirket ve iletişim bilgilerini tamamlayın.",
                        "en": "Complete company and contact details on the legal/contact page."
                    },
                    "evidence_ids": [
                        "01kypgaj1ewht4xr1ze195vy8m"
                    ],
                    "evidence_value": true,
                    "confidence": 0.75,
                    "source": "eu-contract-info",
                    "market": "de"
                },
                {
                    "rule_key": "compliance.privacy",
                    "dimension": "compliance",
                    "status": "pass",
                    "severity": "high",
                    "weight": 2,
                    "title": {
                        "tr": "Gizlilik bilgilendirmesi",
                        "en": "Privacy information"
                    },
                    "description": {
                        "tr": "Kişisel veri işleme hakkında erişilebilir bilgilendirme aranır.",
                        "en": "Accessible information about personal-data processing is expected."
                    },
                    "recommendation": {
                        "tr": "Almanca gizlilik metni ve veri sahibi haklarını yayınlayın.",
                        "en": "Publish German privacy information and data-subject rights."
                    },
                    "evidence_ids": [
                        "01kypgaj1gsb20zmfhpnpf0cee"
                    ],
                    "evidence_value": true,
                    "confidence": 0.8,
                    "source": "eu-gdpr",
                    "market": "de"
                },
                {
                    "rule_key": "trust.https",
                    "dimension": "trust",
                    "status": "pass",
                    "severity": "high",
                    "weight": 2,
                    "title": {
                        "tr": "HTTPS kullanımı",
                        "en": "HTTPS usage"
                    },
                    "description": {
                        "tr": "Mağaza bağlantısının HTTPS ile korunması beklenir.",
                        "en": "The storefront connection should be protected with HTTPS."
                    },
                    "recommendation": {
                        "tr": "Tüm mağaza akışını geçerli TLS sertifikasıyla HTTPS üzerinden sunun.",
                        "en": "Serve the full storefront over HTTPS with a valid TLS certificate."
                    },
                    "evidence_ids": [
                        "01kypgaj1jz5pyezj2afrr2y4m"
                    ],
                    "evidence_value": true,
                    "confidence": 1,
                    "source": null,
                    "market": "de"
                },
                {
                    "rule_key": "catalog.title_coverage",
                    "dimension": "catalog",
                    "status": "pass",
                    "severity": "medium",
                    "weight": 3,
                    "title": {
                        "tr": "Ürün başlıkları yeterli kapsamda",
                        "en": "Product title coverage"
                    },
                    "description": {
                        "tr": "Ürünlerin açık ve ayırt edilebilir başlıklara sahip olması beklenir.",
                        "en": "Products should have clear, distinguishable titles."
                    },
                    "recommendation": {
                        "tr": "Eksik ürün başlıklarını tamamlayın.",
                        "en": "Complete missing product titles."
                    },
                    "evidence_ids": [
                        "01kypgaj0hmja9qn8xzhdh2qmh"
                    ],
                    "evidence_value": 1,
                    "confidence": 0.98,
                    "source": null,
                    "market": "de"
                },
                {
                    "rule_key": "catalog.description_coverage",
                    "dimension": "catalog",
                    "status": "pass",
                    "severity": "medium",
                    "weight": 2,
                    "title": {
                        "tr": "Ürün açıklaması kapsamı",
                        "en": "Product description coverage"
                    },
                    "description": {
                        "tr": "Satış öncesinde ürünün temel özelliklerinin anlaşılır sunulması gerekir.",
                        "en": "Main product characteristics should be clear before purchase."
                    },
                    "recommendation": {
                        "tr": "Ürün özelliklerini ve kullanım bilgilerini açıklamalara ekleyin.",
                        "en": "Add product characteristics and usage information."
                    },
                    "evidence_ids": [
                        "01kypgaj0k4404bn2xpvssaph8"
                    ],
                    "evidence_value": 1,
                    "confidence": 0.9,
                    "source": "eu-contract-info",
                    "market": "de"
                },
                {
                    "rule_key": "catalog.image_coverage",
                    "dimension": "catalog",
                    "status": "pass",
                    "severity": "low",
                    "weight": 2,
                    "title": {
                        "tr": "Ürün görseli kapsamı",
                        "en": "Product image coverage"
                    },
                    "description": {
                        "tr": "Ürünlerin görsel olarak tanınabilir olması müşteri deneyimini güçlendirir.",
                        "en": "Recognizable product imagery improves customer experience."
                    },
                    "recommendation": {
                        "tr": "Eksik ürün görsellerini tamamlayın.",
                        "en": "Add missing product images."
                    },
                    "evidence_ids": [
                        "01kypgaj0ppxbj46brnjpsfxrz"
                    ],
                    "evidence_value": 1,
                    "confidence": 0.9,
                    "source": null,
                    "market": "de"
                }
            ],
            "sources": [
                {
                    "id": "eu-contract-info",
                    "url": "https://europa.eu/youreurope/citizens/consumers/shopping/contract-information/index_en.htm",
                    "jurisdiction": "EU",
                    "checked_at": "2026-07-01"
                },
                {
                    "id": "eu-returns",
                    "url": "https://europa.eu/youreurope/citizens/consumers/shopping/returns/index_en.htm",
                    "jurisdiction": "EU",
                    "checked_at": "2026-07-01"
                },
                {
                    "id": "eu-gpsr",
                    "url": "https://eur-lex.europa.eu/eli/reg/2023/988/oj/eng",
                    "jurisdiction": "EU",
                    "checked_at": "2026-07-01"
                },
                {
                    "id": "eu-gdpr",
                    "url": "https://eur-lex.europa.eu/eli/reg/2016/679/oj/eng",
                    "jurisdiction": "EU",
                    "checked_at": "2026-07-01"
                },
                {
                    "id": "eu-vat-oss",
                    "url": "https://europa.eu/youreurope/business/taxation/vat/one-stop-shop/index_en.htm",
                    "jurisdiction": "EU",
                    "checked_at": "2026-07-01"
                },
                {
                    "id": "de-lucid",
                    "url": "https://www.verpackungsregister.org/registrierung/alle-informationen-zur-registrierung",
                    "jurisdiction": "DE",
                    "checked_at": "2026-07-01"
                }
            ],
            "score": 71.5,
            "display_score": 71.5,
            "confidence": 81.43,
            "dimensions": {
                "catalog": {
                    "label": {
                        "tr": "Ürün ve katalog hazırlığı",
                        "en": "Product and catalog readiness"
                    },
                    "weight": 20,
                    "score": 100,
                    "assessed_checks": 3,
                    "total_checks": 3
                },
                "localization": {
                    "label": {
                        "tr": "Lokalizasyon ve müşteri deneyimi",
                        "en": "Localization and customer experience"
                    },
                    "weight": 15,
                    "score": 0,
                    "assessed_checks": 1,
                    "total_checks": 1
                },
                "pricing": {
                    "label": {
                        "tr": "Fiyatlandırma ve ödeme",
                        "en": "Pricing and payment"
                    },
                    "weight": 15,
                    "score": 60,
                    "assessed_checks": 2,
                    "total_checks": 3
                },
                "logistics": {
                    "label": {
                        "tr": "Lojistik, teslimat ve iade",
                        "en": "Logistics, delivery and returns"
                    },
                    "weight": 20,
                    "score": 100,
                    "assessed_checks": 2,
                    "total_checks": 2
                },
                "compliance": {
                    "label": {
                        "tr": "Hukuki ve ürün uyumu",
                        "en": "Legal and product compliance"
                    },
                    "weight": 20,
                    "score": 62.5,
                    "assessed_checks": 3,
                    "total_checks": 4
                },
                "trust": {
                    "label": {
                        "tr": "Güven ve teknik keşfedilebilirlik",
                        "en": "Trust and technical discoverability"
                    },
                    "weight": 10,
                    "score": 100,
                    "assessed_checks": 1,
                    "total_checks": 1
                }
            }
        }
    ],
    "overall": {
        "score": 71.5,
        "display_score": 71.5,
        "confidence": 81.43,
        "dimensions": {
            "catalog": {
                "label": {
                    "tr": "Ürün ve katalog hazırlığı",
                    "en": "Product and catalog readiness"
                },
                "weight": 20,
                "score": 100,
                "assessed_checks": 3,
                "total_checks": 3
            },
            "localization": {
                "label": {
                    "tr": "Lokalizasyon ve müşteri deneyimi",
                    "en": "Localization and customer experience"
                },
                "weight": 15,
                "score": 0,
                "assessed_checks": 1,
                "total_checks": 1
            },
            "pricing": {
                "label": {
                    "tr": "Fiyatlandırma ve ödeme",
                    "en": "Pricing and payment"
                },
                "weight": 15,
                "score": 60,
                "assessed_checks": 2,
                "total_checks": 3
            },
            "logistics": {
                "label": {
                    "tr": "Lojistik, teslimat ve iade",
                    "en": "Logistics, delivery and returns"
                },
                "weight": 20,
                "score": 100,
                "assessed_checks": 2,
                "total_checks": 2
            },
            "compliance": {
                "label": {
                    "tr": "Hukuki ve ürün uyumu",
                    "en": "Legal and product compliance"
                },
                "weight": 20,
                "score": 62.5,
                "assessed_checks": 3,
                "total_checks": 4
            },
            "trust": {
                "label": {
                    "tr": "Güven ve teknik keşfedilebilirlik",
                    "en": "Trust and technical discoverability"
                },
                "weight": 10,
                "score": 100,
                "assessed_checks": 1,
                "total_checks": 1
            }
        }
    },
    "action_plan": {
        "30_days": [
            {
                "rule_key": "compliance.product_safety",
                "status": "fail",
                "title": {
                    "tr": "Ürün güvenliği bilgi sinyali",
                    "en": "Product safety information signal"
                },
                "recommendation": {
                    "tr": "GPSR kapsamını ürün bazında uzmanla doğrulayın ve gerekli güvenlik bilgilerini ekleyin.",
                    "en": "Validate GPSR scope per product and add required safety information."
                }
            },
            {
                "rule_key": "compliance.lucid",
                "status": "unknown",
                "title": {
                    "tr": "LUCID ambalaj kaydı",
                    "en": "LUCID packaging registration"
                },
                "recommendation": {
                    "tr": "LUCID kayıt ve sistem katılım durumunu uzmanla manuel doğrulayın.",
                    "en": "Manually validate LUCID registration and system participation with an expert."
                }
            },
            {
                "rule_key": "compliance.vat_oss",
                "status": "unknown",
                "title": {
                    "tr": "KDV ve OSS hazırlığı",
                    "en": "VAT and OSS readiness"
                },
                "recommendation": {
                    "tr": "KDV, OSS/IOSS ve ithalat modelini mali müşavirle doğrulayın.",
                    "en": "Validate VAT, OSS/IOSS, and import setup with a tax adviser."
                }
            }
        ],
        "60_days": [
            {
                "rule_key": "localization.german_signal",
                "status": "fail",
                "title": {
                    "tr": "Almanca içerik sinyali",
                    "en": "German-language content signal"
                },
                "recommendation": {
                    "tr": "Ürün, teslimat ve iade içeriklerini Almanca sunun.",
                    "en": "Provide product, delivery, and return content in German."
                }
            },
            {
                "rule_key": "pricing.eur_currency",
                "status": "fail",
                "title": {
                    "tr": "EUR fiyatlandırma hazırlığı",
                    "en": "EUR pricing readiness"
                },
                "recommendation": {
                    "tr": "Almanya ziyaretçilerine EUR fiyat seçeneği sunun.",
                    "en": "Offer EUR pricing to German visitors."
                }
            }
        ],
        "90_days": []
    },
    "disclaimer": {
        "tr": "Bu rapor otomatik bir ön değerlendirmedir; hukuki, vergisel veya gümrük danışmanlığı değildir. Ülke paketi uzman doğrulamasına tabidir.",
        "en": "This report is an automated preliminary assessment, not legal, tax, or customs advice. The country pack requires expert validation."
    },
    "market_research": {
        "status": "completed",
        "provider": "serpapi",
        "channels": {
            "de": {
                "amazon": {
                    "status": "completed",
                    "queries": 1,
                    "issue_queries": 0,
                    "failed_queries": 0,
                    "results": 10,
                    "total_results": 1267,
                    "average_price": 30.06,
                    "average_rating": 4.28,
                    "sample_items": [
                        {
                            "position": 1,
                            "title": "Male Kapuzenjacke Einfarbig Kapuzenjacke",
                            "link": "https://www.amazon.de/JACK-JONES-Hoodie-Rei%C3%9Fverschluss-LBlack/dp/B08KXZ2KMS/",
                            "source": "Amazon",
                            "price": 25.99,
                            "price_text": "25,99 €",
                            "rating": 4.4,
                            "reviews": 1563,
                            "delivery": "GRATIS Lieferung 31. Juli - 1. Aug. für qualifizierte Erstbestellung"
                        },
                        {
                            "position": 2,
                            "title": "Hoodie mit Reißverschluss für Herren - Kapuzenpullover mit Reißverschluss Ideal für Freizeit und Sportbekleidung",
                            "link": "https://www.amazon.de/FM-London-Hyfresh-Zipped-Kapuzenpullover/dp/B07P2HYX8L/",
                            "source": "Amazon",
                            "price": 20.99,
                            "price_text": "20,99 €",
                            "rating": 4.1,
                            "reviews": 11030,
                            "delivery": "GRATIS Lieferung Sa., 1. Aug. für qualifizierte Erstbestellung · Oder schnellste Lieferung Morgen, 30. Juli"
                        },
                        {
                            "position": 3,
                            "title": "Herren KM-ZH011-003-06 Chest Signature Essential Zip Hoodie",
                            "link": "https://www.amazon.de/Karl-Kani-Signature-Essential-Alphanumerisch/dp/B0CTTY4MPF/",
                            "source": "Amazon",
                            "price": 48.99,
                            "price_text": "48,99 €",
                            "rating": 5,
                            "reviews": 2,
                            "delivery": "GRATIS Lieferung 3. - 4. Aug. für qualifizierte Erstbestellung"
                        },
                        {
                            "position": 4,
                            "title": "Herren Hooded Jacket I Premium Kapuzenpullover Herren mit Kontrast-Innenfutter I Basic Hoodie mit Reißverschluss I Zip Hoodie I Hochwertige & nachhaltige Herren-Bekleidung",
                            "link": "https://www.amazon.de/HRM-Kapuzenpullover-Kontrast-Innenfutter-Rei%C3%9Fverschluss-Herren-Bekleidung/dp/B0CLB2DNXW/",
                            "source": "Amazon",
                            "price": 39.41,
                            "price_text": "39,41 €",
                            "rating": 4.3,
                            "reviews": 411,
                            "delivery": "GRATIS Lieferung Sa., 1. Aug. für qualifizierte Erstbestellung · Oder schnellste Lieferung Fr., 31. Juli"
                        },
                        {
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