{ "schema_version": "analysis-report.v1", "analysis": { "id": "01kypf61t8hw2r0778d61e2k79", "engine": "rules", "model": null, "crawl_run_id": "01kypf61t61nq27xpjn1j2ebgj", "generated_at": "2026-07-29T11:17:20+03:00" }, "market_results": [ { "market": "gb", "status": "analyzed", "country_pack_version": "1.0.0", "checks": [ { "rule_key": "compliance.product_safety", "dimension": "compliance", "status": "fail", "severity": "high", "weight": 3, "title": { "tr": "UK ürün güvenliği sinyali", "en": "UK product safety signal" }, "description": { "tr": "Ürün güvenliği, tanımlama ve uyarı bilgileri incelenmelidir.", "en": "Product safety, identification, and warning information should be reviewed." }, "recommendation": { "tr": "Ürün bazında UK güvenlik gerekliliklerini uzmanla doğrulayın.", "en": "Validate UK product-safety requirements per product." }, "evidence_ids": [ "01kypf65z6vw7bzwqtjy1g4gzh" ], "evidence_value": 0, "confidence": 0.65, "source": "uk-product-safety", "market": "gb" }, { "rule_key": "pricing.gbp_currency", "dimension": "pricing", "status": "fail", "severity": "medium", "weight": 2, "title": { "tr": "GBP fiyatlandırma hazırlığı", "en": "GBP pricing readiness" }, "description": { "tr": "GBP fiyat görünürlüğü değerlendirilir.", "en": "GBP price visibility is assessed." }, "recommendation": { "tr": "Birleşik Krallık müşterilerine GBP fiyat sunun.", "en": "Offer GBP pricing to UK customers." }, "evidence_ids": [ "01kypf65z07xpevfpqrjzga716" ], "evidence_value": 0, "confidence": 0.95, "source": null, "market": "gb" }, { "rule_key": "compliance.vat", "dimension": "pricing", "status": "unknown", "severity": "high", "weight": 2, "title": { "tr": "UK KDV ve ithalat hazırlığı", "en": "UK VAT and import readiness" }, "description": { "tr": "Doğrudan satışta ürün konumu, gönderi değeri ve satıcı statüsüne göre KDV yükümlülükleri değişir.", "en": "VAT obligations vary by goods location, consignment value, and seller status." }, "recommendation": { "tr": "UK VAT ve ithalat modelini mali müşavirle doğrulayın.", "en": "Validate UK VAT and import setup with an adviser." }, "evidence_ids": [], "evidence_value": null, "confidence": 0, "source": "uk-vat", "market": "gb" }, { "rule_key": "pricing.visible_prices", "dimension": "pricing", "status": "pass", "severity": "high", "weight": 3, "title": { "tr": "Görünür fiyat kapsamı", "en": "Visible price coverage" }, "description": { "tr": "Ürün fiyatlarının satıştan önce görünür olması değerlendirilir.", "en": "Product prices are assessed for pre-purchase visibility." }, "recommendation": { "tr": "Tüm ürünlerde fiyatları açıkça gösterin.", "en": "Show prices clearly for all products." }, "evidence_ids": [ "01kypf65ywecf2q38e95agakc7" ], "evidence_value": 1, "confidence": 0.95, "source": null, "market": "gb" }, { "rule_key": "trust.https", "dimension": "trust", "status": "pass", "severity": "high", "weight": 2, "title": { "tr": "HTTPS kullanımı", "en": "HTTPS usage" }, "description": { "tr": "Mağaza bağlantısının HTTPS ile korunması beklenir.", "en": "The storefront should be protected with HTTPS." }, "recommendation": { "tr": "Tüm mağaza akışını geçerli TLS ile HTTPS üzerinden sunun.", "en": "Serve the storefront over HTTPS with valid TLS." }, "evidence_ids": [ "01kypf65zkpk4ef178kjtv5xc7" ], "evidence_value": true, "confidence": 1, "source": null, "market": "gb" }, { "rule_key": "logistics.shipping_info", "dimension": "logistics", "status": "pass", "severity": "high", "weight": 3, "title": { "tr": "Teslimat bilgisi", "en": "Delivery information" }, "description": { "tr": "Teslimat seçenekleri, maliyetleri ve süreleri açık olmalıdır.", "en": "Delivery options, costs, and timing should be clear." }, "recommendation": { "tr": "UK teslimat süresi ve ücretlerini açıklayın.", "en": "Explain UK delivery timing and fees." }, "evidence_ids": [ "01kypf65zbcxy64yr8cxz6ny73" ], "evidence_value": true, "confidence": 0.8, "source": "uk-online-selling", "market": "gb" }, { "rule_key": "logistics.return_policy", "dimension": "logistics", "status": "pass", "severity": "high", "weight": 3, "title": { "tr": "İade ve iptal bilgisi", "en": "Returns and cancellation information" }, "description": { "tr": "Mesafeli satış iptal ve iade koşulları erişilebilir olmalıdır.", "en": "Distance-sale cancellation and return terms should be accessible." }, "recommendation": { "tr": "İngilizce iade ve iptal sürecini yayınlayın.", "en": "Publish an English returns and cancellation process." }, "evidence_ids": [ "01kypf65zdq28t77t7q56fzkt0" ], "evidence_value": true, "confidence": 0.8, "source": "uk-distance-selling", "market": "gb" }, { "rule_key": "compliance.trader_identity", "dimension": "compliance", "status": "pass", "severity": "high", "weight": 3, "title": { "tr": "Satıcı kimliği ve iletişim", "en": "Trader identity and contact" }, "description": { "tr": "İşletme adı, adres ve iletişim bilgileri erişilebilir olmalıdır.", "en": "Business name, address, and contact details should be accessible." }, "recommendation": { "tr": "Şirket ve iletişim bilgilerini tamamlayın.", "en": "Complete company and contact details." }, "evidence_ids": [ "01kypf65zfsqv9mmfx81btzrvt" ], "evidence_value": true, "confidence": 0.75, "source": "uk-distance-selling", "market": "gb" }, { "rule_key": "compliance.privacy", "dimension": "compliance", "status": "pass", "severity": "high", "weight": 2, "title": { "tr": "UK gizlilik bilgilendirmesi", "en": "UK privacy information" }, "description": { "tr": "Kişisel veri kullanımına ilişkin açık ve erişilebilir bilgilendirme aranır.", "en": "Clear and accessible privacy information is expected." }, "recommendation": { "tr": "UK GDPR uyumlu gizlilik bilgilendirmesini doğrulayın.", "en": "Validate privacy information against UK GDPR." }, "evidence_ids": [ "01kypf65zgm0cvre9feaf1v17w" ], "evidence_value": true, "confidence": 0.8, "source": "uk-privacy", "market": "gb" }, { "rule_key": "catalog.title_coverage", "dimension": "catalog", "status": "pass", "severity": "medium", "weight": 3, "title": { "tr": "Ürün başlığı kapsamı", "en": "Product title coverage" }, "description": { "tr": "Ürünlerin açık ve ayırt edilebilir başlıkları değerlendirilir.", "en": "Products are checked for clear, distinguishable titles." }, "recommendation": { "tr": "Eksik ürün başlıklarını tamamlayın.", "en": "Complete missing product titles." }, "evidence_ids": [ "01kypf65yph4rrt5v6c6g9fg0c" ], "evidence_value": 1, "confidence": 0.98, "source": null, "market": "gb" }, { "rule_key": "catalog.description_coverage", "dimension": "catalog", "status": "pass", "severity": "medium", "weight": 2, "title": { "tr": "Ürün açıklaması kapsamı", "en": "Product description coverage" }, "description": { "tr": "Ürünlerin temel özellikleri satıştan önce açık olmalıdır.", "en": "Main product characteristics should be clear before purchase." }, "recommendation": { "tr": "Ürün özelliklerini açıklamalara ekleyin.", "en": "Add product characteristics to descriptions." }, "evidence_ids": [ "01kypf65yrr8tgkqj1hrsc3p57" ], "evidence_value": 1, "confidence": 0.9, "source": "uk-distance-selling", "market": "gb" }, { "rule_key": "localization.english_signal", "dimension": "localization", "status": "pass", "severity": "medium", "weight": 3, "title": { "tr": "İngilizce içerik sinyali", "en": "English-language content signal" }, "description": { "tr": "Birleşik Krallık müşterileri için anlaşılır İngilizce içerik aranır.", "en": "Clear English content is expected for UK customers." }, "recommendation": { "tr": "Ürün ve politika içeriklerini İngilizce sunun.", "en": "Provide products and policies in English." }, "evidence_ids": [ "01kypf65z9pzvbj3qcj19h4y50" ], "evidence_value": true, "confidence": 0.7, "source": null, "market": "gb" }, { "rule_key": "catalog.image_coverage", "dimension": "catalog", "status": "pass", "severity": "low", "weight": 2, "title": { "tr": "Ürün görseli kapsamı", "en": "Product image coverage" }, "description": { "tr": "Ürünlerin görsel olarak tanınabilir olması beklenir.", "en": "Products should be visually identifiable." }, "recommendation": { "tr": "Eksik ürün görsellerini tamamlayın.", "en": "Add missing product images." }, "evidence_ids": [ "01kypf65yt9b1x9vd6zme1g3ey" ], "evidence_value": 1, "confidence": 0.9, "source": null, "market": "gb" } ], "sources": [ { "id": "uk-distance-selling", "url": "https://www.gov.uk/online-and-distance-selling-for-businesses/distance-selling", "jurisdiction": "GB", "checked_at": "2026-07-02" }, { "id": "uk-online-selling", "url": "https://www.gov.uk/online-and-distance-selling-for-businesses/online-selling", "jurisdiction": "GB", "checked_at": "2026-07-02" }, { "id": "uk-product-safety", "url": "https://www.gov.uk/guidance/product-safety-advice-for-businesses", "jurisdiction": "GB", "checked_at": "2026-07-02" }, { "id": "uk-privacy", "url": "https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/individual-rights/right-to-be-informed/", "jurisdiction": "GB", "checked_at": "2026-07-02" }, { "id": "uk-vat", "url": "https://www.gov.uk/guidance/charging-vat-on-goods-sold-direct-to-customers-in-the-uk", "jurisdiction": "GB", "checked_at": "2026-07-02" } ], "score": 86.5, "display_score": 86.5, "confidence": 95.38, "dimensions": { "catalog": { "label": { "tr": "Ürün ve katalog hazırlığı", "en": "Product and catalog readiness" }, "weight": 20, "score": 100, "assessed_checks": 3, "total_checks": 3 }, "localization": { "label": { "tr": "Lokalizasyon ve müşteri deneyimi", "en": "Localization and customer experience" }, "weight": 15, "score": 100, "assessed_checks": 1, "total_checks": 1 }, "pricing": { "label": { "tr": "Fiyatlandırma ve ödeme", "en": "Pricing and payment" }, "weight": 15, "score": 60, "assessed_checks": 2, "total_checks": 3 }, "logistics": { "label": { "tr": "Lojistik, teslimat ve iade", "en": "Logistics, delivery and returns" }, "weight": 20, "score": 100, "assessed_checks": 2, "total_checks": 2 }, "compliance": { "label": { "tr": "Hukuki ve ürün uyumu", "en": "Legal and product compliance" }, "weight": 20, "score": 62.5, "assessed_checks": 3, "total_checks": 3 }, "trust": { "label": { "tr": "Güven ve teknik keşfedilebilirlik", "en": "Trust and technical discoverability" }, "weight": 10, "score": 100, "assessed_checks": 1, "total_checks": 1 } } } ], "overall": { "score": 86.5, "display_score": 86.5, "confidence": 95.38, "dimensions": { "catalog": { "label": { "tr": "Ürün ve katalog hazırlığı", "en": "Product and catalog readiness" }, "weight": 20, "score": 100, "assessed_checks": 3, "total_checks": 3 }, "localization": { "label": { "tr": "Lokalizasyon ve müşteri deneyimi", "en": "Localization and customer experience" }, "weight": 15, "score": 100, "assessed_checks": 1, "total_checks": 1 }, "pricing": { "label": { "tr": "Fiyatlandırma ve ödeme", "en": "Pricing and payment" }, "weight": 15, "score": 60, "assessed_checks": 2, "total_checks": 3 }, "logistics": { "label": { "tr": "Lojistik, teslimat ve iade", "en": "Logistics, delivery and returns" }, "weight": 20, "score": 100, "assessed_checks": 2, "total_checks": 2 }, "compliance": { "label": { "tr": "Hukuki ve ürün uyumu", "en": "Legal and product compliance" }, "weight": 20, "score": 62.5, "assessed_checks": 3, "total_checks": 3 }, "trust": { "label": { "tr": "Güven ve teknik keşfedilebilirlik", "en": "Trust and technical discoverability" }, "weight": 10, "score": 100, "assessed_checks": 1, "total_checks": 1 } } }, "action_plan": { "30_days": [ { "rule_key": "compliance.product_safety", "status": "fail", "title": { "tr": "UK ürün güvenliği sinyali", "en": "UK product safety signal" }, "recommendation": { "tr": "Ürün bazında UK güvenlik gerekliliklerini uzmanla doğrulayın.", "en": "Validate UK product-safety requirements per product." } }, { "rule_key": "compliance.vat", "status": "unknown", "title": { "tr": "UK KDV ve ithalat hazırlığı", "en": "UK VAT and import readiness" }, "recommendation": { "tr": "UK VAT ve ithalat modelini mali müşavirle doğrulayın.", "en": "Validate UK VAT and import setup with an adviser." } } ], "60_days": [ { "rule_key": "pricing.gbp_currency", "status": "fail", "title": { "tr": "GBP fiyatlandırma hazırlığı", "en": "GBP pricing readiness" }, "recommendation": { "tr": "Birleşik Krallık müşterilerine GBP fiyat sunun.", "en": "Offer GBP pricing to UK customers." } } ], "90_days": [] }, "disclaimer": { "tr": "Bu rapor otomatik ön değerlendirmedir; hukuki, vergisel veya gümrük danışmanlığı değildir. UK paketi uzman doğrulamasına tabidir.", "en": "This is an automated preliminary assessment, not legal, tax, or customs advice. The UK pack requires expert validation." }, "market_research": { "status": "partial", "provider": "serpapi", "channels": { "gb": { "amazon": { "status": "completed", "queries": 1, "issue_queries": 0, "failed_queries": 0, "results": 10, "total_results": 1100, "average_price": 25.72, "average_rating": 4.22, "sample_items": [ { "position": 1, "title": "Trainers Men Running Shoes Sports Walking Gym Sneakers Outdoor", "link": "https://www.amazon.co.uk/Feethit-Trainers-Breathable-Lightweight-Comfortable/dp/B0C49LVS34/", "source": "Amazon", "price": 25.98, "price_text": "£25.98", "rating": 4.3, "reviews": 17700, "delivery": "FREE delivery Sat 1 Aug on your first eligible order to UK or Ireland · Or fastest delivery Fri 31 Jul" }, { "position": 2, "title": "Men's Trainers Running Sneakers Lightweight Outdoor Walking Shoes", "link": "https://www.amazon.co.uk/BUBUDENG-Trainers-Running-Sneakers-Lightweight/dp/B0CB69PTYY/", "source": "Amazon", "price": 29.99, "price_text": "£29.99", "rating": 4, "reviews": 5600, "delivery": "FREE delivery Sat 1 Aug on your first eligible order to UK or Ireland · Or fastest delivery Fri 31 Jul" }, { "position": 3, "title": "Mens Trainers Running Shoes Breathable Lightweight Non-Slip Casual Gym and Tennis Comfy Black", "link": "https://www.amazon.co.uk/LANGFEUU-Breathable-Lightweight-ShoesFlat-ShoesMens/dp/B0DJLJ5YTL/", "source": "Amazon", "price": 25.99, "price_text": "£25.99", "rating": 4.4, "reviews": 163, "delivery": "FREE delivery 7 - 12 Aug on your first eligible order to UK or Ireland" }, { "position": 4, "title": "Mens Trainers Shoes Walking Running Gym Slip on Tennis Sneakers Joggers Sport Casual Outdoor Fashion Jogging Shoes Lightweight Breathable Comfortable", "link": "https://www.amazon.co.uk/FUJEAK-Lightweight-Breathable-Comfortable-Athletic/dp/B0BXNBGR6H/", "source": "Amazon", "price": 30.99, "price_text": "£30.99", "rating": 4, "reviews": 5400, "delivery": "FREE delivery 14 - 21 Aug on your first eligible order to UK or Ireland" }, { "position": 5, "title": "Fashion Trainers Mens Slip on Trainers Casual Lightweight Breathable Nordic Walking Shoes Road Running Shoes Outdoor Sports Gym Athletic Fitness Sneakers", "link": "https://www.amazon.co.uk/Dhinash-Trainers-Lightweight-Breathable-Athletic/dp/B0FVY3GP41/", "source": "Amazon", "price": 19.99, "price_text": "£19.99", "rating": 4.4, "reviews": 91, "delivery": "FREE delivery Sat 1 Aug on your first eligible order to UK or Ireland · Or fastest delivery Fri 31 Jul" } ], "messages": [], "source": { "engine": "amazon", "domain": "amazon.co.uk", "search_url": "https://www.amazon.co.uk/s?k=Kemal%20Tanca%20Hakiki%20Deri%20Erkek%20Erkek%20Spor%20Sneaker%20Ayakkab%C4%B1%202537" } }, "etsy": { "status": "no_results", "queries": 1, "issue_queries": 1, "failed_queries": 0, "results": 0, "total_results": 0, "average_price": null, "average_rating": null, "sample_items": [], "messages": [ "SerpApi araması başarısız: Google hasn't returned any results for this query." ], "source": { "engine": "google", "domain": "etsy.com", "search_url": "https://www.etsy.com/search?q=Kemal%20Tanca%20Hakiki%20Deri%20Erkek%20Erkek%20Spor%20Sneaker%20Ayakkab%C4%B1%202537" } }, "google_shopping": { "status": "no_results", "queries": 1, "issue_queries": 1, "failed_queries": 0, "results": 0, "total_results": 0, "average_price": null, "average_rating": null, "sample_items": [], "messages": [ "SerpApi araması başarısız: Google hasn't returned any results for this query." ], "source": { "engine": "google_shopping", "domain": "google.co.uk", "search_url": "https://www.google.co.uk/search?tbm=shop&q=Kemal%20Tanca%20Hakiki%20Deri%20Erkek%20Erkek%20Spor%20Sneaker%20Ayakkab%C4%B1%202537" } } } }, "planned_queries": 3, "executed_queries": 3, "issue_queries": 2, "failed_queries": 0, "cache_hits": 0, "messages": [ "SerpApi araması başarısız: Google hasn't returned any results for this query." ], "quota_remaining_before_run": 241, "generated_at": "2026-07-29T11:17:48+03:00", "score_impact": false } }